Curriculum Vitae
Executive Resume
- 15 years of solid experience working for Fortune 500 companies.
- A career forged by means of serious and hard work, rooted on the American and Japanese business models.
- The advantage of a college education aimed at management and business administration.
Work Experience
Director Strategic Planning
Nike Inc. (Northbay International) - February 2004 / Actual time
- Staff report line to general management.
- Responsible for business planning, design of Strategic 3 Year Plan and Annual Fiscal Business Plan.
- Close relation to Marketing Manager and Retail Development Managers, coordinating areas of attention and focused launch of
integrated initiatives.
- Tight integration of Business Unit Directors, Sales Managers, Marketing Directors, Finance Managers, and Logistic Managers
into working plan and balanced scorecard, to coordinate short, medium, and long-term goals and business metrics.
- Responsible for overseeing the Audit Departments and Audit Managers in Panama, Colombia and Venezuela.
- Responsible for the preparation and delivery of quarterly financial reports to Nike HQ in Portland, Oregon.
- Project leader for Lighthouse (proprietary Enterprise Resource Planning system based on web services.)
- Responsible for the coordination of contracts and negotiation of third-party suppliers of point-of-sale materials,
athlete sponsorship contracts, and other related events requiring legal counseling and written agreements.
- Compiled, tabulated, and delivered Monthly Financial Highlights Report and weekly Pulse Reports to management.
Marketing Director Andean Pact and Central America
Nike Inc. (Northbay International) - January 2000 / January 2004
- Responsible for staff of 3 Marketing Managers and 3 Retail Development Managers in the offices of Panama, Colombia and Venezuela.
- In charge of the design, execution and monitoring of marketing, advertising, and retail development plans for the region, and proper follow-up and reporting mailed to Nike HQ in Portland, Oregon.
- Launched 14 Nikeshops in the region, expanding 4,500 square meters of controlled retail space to the company.
- Launched Ait Total 90 shoe and shifted focus from Basketball to Soccer against Adidas to capture soccer market (42% share of market, displacing Adidas as number one soccer brand.)
- Colombia and Venezuela formalization plan; joint coordination with US Embassy to halt money laundering and implementation of forensic audits to business offices and key accounts.
- Coordination of sales chronogram, key product launches, and brand activities with Product Managers and local Sales Managers.
- Signed Venezuelan Baseball team Magallanes for exclusive Nike replica business franchise; actively worked with lawyers and legal counselors on contract terms.
- Managed annual marketing budget for region of 4.0 million dollars.
Marketing Manager Central America
Nike Inc. (Northbay International) April 1996 / December 1999
- Nike market penetration through sports involvement and sponsorship of ket soccer teams in the region, Liga Alajuela (Costa Rica),
Comunicaciones (Guatemala), Sporting 89 (Panama), and other athletes under Nike contract.
- Launched San Jose Nikeshop (Costa Rica), Nikeshop Guatemala City (Guatemala), Nikeshop San Salvador (El Salvador),
Nikeshop Aruba (Aruba), and Nikeshop San Pedro Sula (Honduras).
- In charge of brand's retail marketing strategy, including conception, design and execution of point-of-sale materials
and controlled space coordination.
- Unveiled Nike advertising campaigns in the region, including AIR MAX, Olympics, Tuned AIR, ZOOM AIR, DRI FIT, etc.
- Execution of market research and consumer behavior pattern studies focused on strategic areas of running, soccer, women
and active life.
- Coordinated marketing budget with agencies JWT and Wieden & Kennedy.
Marketing Manager
Kraft General Foods (Philip Morris) July 1993 / March 1996
- Managed a team of 4 Product Managers.
- Responsible for designing, executing and monitoring marketing and advertising plans, including financial reporting
and presentations to Philip Morris HQ in Rye Brook, NY.
- Coordinated product launches with Product Line Managers, including Milka, Kool Aid, Tang, Clight, Toblerone, etc.
- Supervised Nabisco Cereal merger and incorporation to Post Cereal line and distribution of high-end markets.
- Work closely with Sales Department to expand channel distribution and strategic partners in rural and suburban areas.
Product Line Manager
Kraft General Foods (Philip Morris) January 1992 / June 1993
- Launched Facilitas aluminum packed mayonnaise line targeted at the low-end trade channels and price-conscious consumer.
- Managed launch of Miracle Whip Light and Miracle Whip No Cholesterol for the health conscious segment of consumers.
- First Philip Morris unit to integrate tobacco and food distribution in a unified sales force, with incremental sales of
1,000 metric tons of combined mayonnaise and cheese.
- Administrated marketing budget of 1.0 million dollars through three different advertising agencies, Leo Burnet, JWT and Ogilvy.
- Conducted extensive market research, including focus groups, habits and usage tests, explorative research, etc.
- Launched Lemmon Mayonnaise to Costa Rica.
Education
ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Doctoral Candidate Ph. D. Business Administration
Attending classes and curently working on investigation projects.
ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Master in Business Administration, Major in Finances
Graduated Summa Cum Laude - 2nd Place Honor Roll
ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Post Graduate Degree in Strategic Management
Graduated Summa Cum Laude - 1st Place Honor Roll
ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Bachelor Marketing, Major in Advertising
Graduated Summa Cum Laude - 1st Place Honor Roll
